The campaign will be unveiled in September issues of fashion, entertainment and lifestyle magazines and the commercial will debut on MTV later this summer. Kohl’s also will incorporate the Candie’s campaign into their back to school creative.
Fans can listen to Hayden’s first single, “Wake Up Call” exclusively at www.candies.com and www.kohls.com/inspire (streaming only) beginning July 17. The single will be available for download on iTunes beginning August 5. The single is being released by Hollywood Records.
Hayden Panettiere will be continuing her role as the spokesperson for the popular junior brand through the holiday season.
About Iconix Brand Group, Inc.
Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE’S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R) and STARTER (R).
